Poised for Growth
The strategic decision to acquire a marketing firm aligns well with the need to offer a holistic suite of services to customers both in Africa and globally.
Tetrad now offers its customers not only licensing, technical development and consulting but also industry leading marketing insights which are very powerful when integrated with market leading marketing automation and e-commerce tools like Salesforce Commerce Cloud, Marketing Cloud and Pardot.
Laboratory Live is a brand strategy firm with specialisation in audio video production. Over the past years, the team has conceptualised and executed various campaigns in the consumer electronics, fintech, technology and cosmetic sectors.
With the acquisition, Tetrad has launched its new marketing & creative arm “The Laboratory by Tetrad” and offers strategic marketing and branding services offered hand-in-hand with Salesforce marketing tools.
Vusi Mthetwa, Tetrad founder and CEO, summarizes the strategic acquisition as follows:
‘Strategic partnerships have always been key when it comes to achieving our exponential growth plans. Marketing is a natural and complementary fit to our current salesforce business.’